Marketing graduate by ITESM, May 1999.

Decides to work in marketing areas as Manager in Laboratorios Vimont, Telecommunications Executive in Alestra/AT&T and Marketing Assets Manager of Embotelladoras Arca, before moving to Austin, TX in order to complete a Master of Arts in Advertising at the University of Texas, in May 2000, finishing in May 2002.

He enters R. Treviño and Associates as Senior Copywriter. Years later, he becomes Account Services Manager and Creative Director of R. Treviño & Asoc. USA located in San Antonio, TX, where he coordinated everything related to international accounts of the Agency. When he returns he takes the post of Creative Director where he brings his talents and experience to accounts such as AXTEL, Mexicana de Aviación (Mexico, US and Canada), Mega Alimentos, Gigante, Casas Javer, Diario de Yucatán, McDonald’s, Crain’s, Audi, Topo Chico, Aladia and Applebee’s among others. In collaboration with his creative team, he has won diverse prizes and creative awards in national festivals such as Círculo Creativo de México/Círculo de Oro, Premios Creer and La Silla Fest.

He is part of RT&A since August 2002.