Luis Manuel has a degree in Communication Science by ITESM. He started his publicist career in 1992, as copywriter in R. Treviño & Associates.

Three years later, he left the Creative Director post when he was invited to form part of the team that would open the first HEB supermarket in Mexico. There he collaborated as Advertising manager and was also responsible for the in house agency.

On December 1998, an opportunity to collaborate on a project in a pre-launching state is presented: the first option in integral telephony in the country. AXTEL is born and Luis Manuel, as advertising manager, is a fundamental part of the team that defines the launching strategy that allows the company to present itself in a successful way in Monterrey.

With the pass of time, he is promoted to the Advertising and Image Direction, where he leads the communication of the company for the opening in 14 more cities, positioning AXTEL as “the new telephone company” of Mexico.

Seven more years pass and his concern to keep learning and diversifying his experiences leads him to where it all started: RT&A. There he combines his labor as Associate General Director, with the supervising of the Creative area.

He enters RT&A in March 2006.