Degree in Marketing by ITESM, and Masters in Administration with Marketing specialization by the State University of New York.

For over 20 years has combined his teaching activities at the ITESM and other foreign

Has given Marketing and Advertising seminars in various Latin American countries, written articles for specialized magazines and has two books in Advertising and Marketing Integral Communication, and Sales, both edited by McGraw – Hill.

Has been jury at the New York Advertising Festival and in Cannes Lions.

Founder and President of R. Treviño & Associates, pioneer agency in Monterrey at the application of the Integral Concept of Marketing. Attending diverse national and international brands such as Mexicana de Aviación (México, US and Canada), AXTEL, Grupo Alen, Aladia, Mega Alimentos, Casas Javer, and Gigante among others.

Visit his blog: rubentrevino.blogspot.com