This shopping mall started in Torreón, Coahuila, with the purpose to consolidate as a mall focused in “small-options based market” but with a high purchasing power. We achieved the positioning through actions such ATL, BTL, In-store and Local Store Marketing to assure the functioning as an exclusive shopping center with stores of the market interest.

Galerías Laguna worked with us from 2004 to 2007.