| Advertising and Communication Development of creative communication platforms in mass media, focusing in the value proposition and differentiation. Marketing Intelligence Qualitative research, product and concept testing, quantitative research, brand awareness. Global, national, regional, local or directed benchmarking. Branding and Packaging Methodologies for the creation of new brands, logos and packages, from the conception of the product to the development of the packaging. Sales Promotion Development of mechanics for promotions, incentives, and strategic alliances to increase sales in seasonal periods. |
Strategic Planning Development of programs and consultancy in market penetration, positioning, re- launching and new products. Green Marketing Strategic activities and tactics at a corporation level. Products or brands, aimed at raising awareness and concrete actions that help fight environmental issues. From the creation of new products to designed programs. Local Store and In- Store Marketing Conceptualization and development of strategies and communication with a local and regional extent in materials inside the store and influent areas such as POP materials and trade marketing. |
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